How do SurveyFriends surveys work?

Take part in four steps

Create your account

Register for free, then confirm your email address. You only need one account per person to join the SurveyFriends panel.
Complete your profile

Your profile questionnaires help us identify surveys that match your circumstances, usage and consumption habits.
Respond to invitations

When a study is looking for people with certain characteristics, you may receive an email invitation, a notification if the SurveyFriends app is installed and notifications are enabled, or find the opportunity in your member area.
Use your points

Credited points are added to your balance. From 10,000 points, you can obtain a reward worth £5. Discover the available cards and the points required, then redeem your points in your member area. Check delivery times and methods.

Why do invitations differ between members?

Each study has a specific objective. A company may want to interview a particular age group, geographical area, users of a service or buyers of a product category. Two SurveyFriends members will therefore not necessarily receive the same surveys or the same number of invitations.

A questionnaire may also stop after a few answers if your profile does not match the target group or the quota for a category has already been reached. This selection stage is normal in consumer studies. It helps collect useful, representative results.

To increase your chances of receiving relevant invitations, keep your information up to date and complete the profile questionnaires available in your member area. They are optional, but help identify studies that suit you.

Thoughtful answers for reliable studies

Read each question carefully and answer honestly and consistently. Surveys may include quality checks. Responses that are too fast, contradictory or incomplete may cause the questionnaire to end or prevent the stated points from being credited.

The number of points, the estimated duration and any special conditions are stated in the invitation. Points for some studies are credited after validation, which may cause a delay before they appear in your account.

Find out how to earn points with SurveyFriends